Workmate for Marketing Campaign Optimization

Workmate helps marketing teams to create, monitor and optimize campaign performance by integrating feedback metrics across multiple sources.

Overview

Workmate Marketing Optimization Engine helps marketing teams streamline the management and refinement of marketing campaigns by integrating feedback metrics and employing AI to continually enhance campaign performance, with human-in-the-loop feedback and verification.

Key Features:

• Live campaign evaluation: With in-depth A/B testing and granular content management, businesses can achieve sustained campaign improvement - ensuring strategies evolve in alignment with real-world responses and data-driven feedback.

• Automatically generate and test new ideas: Workmate empowers marketing teams to configure multiple campaigns against single objectives, to test and evaluate different strategies.

• Campaign simulation: Workmate helps marketing teams generate predictions for potential campaign performance by simulating against previous cohorts, campaigns and metrics.